Jake Repko
Jake Repko · Operations & AI Systems

So, what do
you do?

A question we get all the time, but what does it really mean? I believe our work is a reflection of us, and is at its best at the cross section of what we enjoy, what we're good at, and what the world needs. With that in mind, the answer to what I do is: solve complex problems with simple solutions, so the people around me compound what they're already great at.

Philosophy · Work & AI

AI is a multiplier, not an equalizer.

The idea is not to be free of work. The point is to do it well, to take raw ground and make something flourish out of it. Tools don't remove the work; they raise the ceiling on what good work looks like.

That's the premise and promise of AI, in my opinion: roles grow in complexity, because we can do so much more. We are freed to spend our time on the unique ways we can amplify the world. The compass can now be pointed at bigger, harder problems.

What this looks like in practice

Experience

Senior Content Marketer, IMMERSE

2023 to 2025
VR language-learning platform · Remote
  • Ran end-to-end campaign delivery across social, sales enablement, and email, owning the calendar, production pipeline, and on-time shipping of every asset.
  • Synchronized a distributed remote team, keeping work moving in lockstep across time zones without losing momentum between handoffs.
  • Sat at the center of the growth team's cross-functional work, coordinating with product, sales, research, safety, and design to keep messaging accurate, compliant, and aligned to the roadmap.
  • Built sales-enablement decks and lifecycle email programs that translated a complex product into clear, on-brand stories reps and users could act on.

Senior Digital Producer, Beachbody

Apr 2012 to Jul 2022
Digital product & content at scale
  • Eleven years across roles from CEO advisor to senior digital creative producer, as the company grew past $1B in annual revenue and went public.
  • Drove cross-functional delivery across 8 product launches, setting and hitting KPIs with brand and product teams.
  • Built 1.1M+ followers across brands and produced flagship campaigns and commercials.
What I build & own

Co-Founder & Managing Partner, 3TK Management

2022 to Present
Property management · PA / NJ / DE
  • Co-founded the company and own systems design, owner relationships, and the operating model of a multi-property portfolio.
  • Designed and deployed an AI operations pipeline for automated maintenance dispatch and leasing qualification, built on Twilio/WhatsApp, Claude, Make, and Notion, cutting manual coordination across the portfolio.
  • Building toward 250 doors run with a lean, automated operation.

Co-Founder, CNW

2015 to Present
Digital growth studio · Strategy & systems architecture lead
  • Co-run a studio combining digital marketing with AI-powered operational systems for clients.
  • Own delivery end to end, from scoping the problem to shipping the production and automation workflows that solve it.
Client example
DTC Operations & Marketing, KADYLUXE
Licensed collegiate e-commerce · Aug 2025 to Apr 2026
  • Built a remote-first operating model for a team working across multiple time zones, implementing the systems that didn't exist before.
  • Stood up a Slack + Notion command center as the single source of truth for the operation.
  • Built a custom reporting dashboard against the Meta API to put marketing performance in front of the team in real time.
  • Ran Shopify DTC across 50+ licensed teams, navigating school approvals, royalty constraints, and seasonal launch timing.
Approach

How this comes together

The key to productivity is one source of truth, a steady cadence, and clear reporting, all wrapped with room to breathe, create, iterate, and be human. I build systems that work with people, not the other way around: they should enable great work, not force it into a box where innovation is stifled and nuance is ignored.

Initiatives by ownerAllBy owner
Operations
Notion workspace setup
AI dispatch agent
Reporting cadence
Marketing
Campaign launch
Email flows
Creative
Brand review
Asset routing
Project trackerStatusBy date
LiveNotion source of truthScale
RunningMarketing pipelineOn track
ReviewLaunch creativeFirst eye
LiveMaintenance dispatchAutomated
Performance reportingIllustrative
+38%↑ quarter over quarter
Trend surfaced to leadership weekly. Double down on what's working, cut what isn't.
Cadence
Weekly planningMon
Status & risk reviewWed
Leadership reportFri

Project & Program Delivery

Planning, status tracking, and a reporting cadence that keeps cross-functional teams aligned and accountable.

Systems Design

Standing up a central operating system: documented, repeatable, owner-assigned workflows.

AI Workflow Automation

Make, Notion, Twilio, and Claude wired into pipelines that replace manual coordination.

Digital Asset Management

Organizing and routing creative and deliverables so the right version reaches the right stakeholder, fast.

Data & Reporting

Dashboards and clear reporting that surface risk early and put the right metric in front of leadership.

Taste & Visual Discernment

First eye on the work, catching what's off-brand or not ready before it ships and saving rounds of rework.

The stack I build with
NotionCometClaudeCanvaAdobe SuiteGoogle SuitePerplexityChatGPTDescriptCursorMakeZapierWhatsAppGemini
Build the system.
Let it work.
Refine as needed.
Repeat.
Everything stays human-directed, just AI-accelerated. Documented, owner-assigned, and repeatable, the kind of system an auditor could follow.
About

A life, not just a resume.

Strategy · Systems · AI Operations

Jake leads strategy, systems, and AI-powered operations for brands and enterprises looking for simple, repeatable solutions to complex problems.

"When two explanations fit the facts equally well, I prefer the one with the fewest assumptions."

Jake spent a decade plus in-house at Beachbody, from CEO advisory through creative and strategic production, as the company grew to over $1B in annual revenue and went public. He brings that operational depth to every engagement, along with a technical fluency in automation, data systems, and agent architecture.

On the personal side, Jake is a husband and father, raising his three kids with his wife Hailee in Texas. He believes the constant pursuit of what is good, beautiful, and true will lead you through the narrow gate, to the ultimate Kingdom.

"When you walk in the light, you need not fear the shadows."

Say hello Download resume
Jake Repko
Austin, TX·jakerepko@gmail.com